Tuesday, 25 October 2011

Top Tips To Drive Traffic To Your Site


Top Tips To Drive Traffic To Your Site



As as web owner or an internet marketing professional, your most important task is to drive more and more traffic on to your web. How can you do that, and what all elements you need to take into account are discussed below.
If you wish to rank higher for your key phrases, and in turn get the maximum clicks, then you need to walk the path known as "successful internet marketing." You can successfully promote your site, by following these simple yet fail safe tips to increase visitors.
1. Content Is The King - It is all about content. Your site must have relevant content that is unique and informative. Search engines will love your site if it has high quality and topical content. In the case of Google, post the panda updates, the search engine is weeding out sites with bad quality, spun & duplicate content. That is why, you must have content on your site that is not regurgitated but is highly useful and of top quality.
An important thing to keep in mind here is that while writing content, you must not just focus on your target key phrases, so that it seems like keyword stuffed content. Also, if you have more of links and images and no content, then you need to change that pronto! Spin useful write ups keeping in mind long tail keywords etc.
One hot tip is to add a blog to your site. Update it with new posts, and fresh content via a blog post can do wonders for your long tail traffic.
You may also do content marketing like articles and press releases. Of these, online PR is a great way to get your site and brand name in the market, and as a result get more and targeted traffic to your site.
2. Optimise Your Tags- Always add keywords to the title tag and the page header as well as throughout your body text. Title tags play an important role in ranking, as the search engines give quite some prominence to the title. That is why you must stay relevant to what your page is about and use chosen and well researched keywords that searchers are likely to type into the search engines.
3. Build Your Links- Make sure that you get one way links from authority sites, that are relevant to your niche. You must understand that getting links from other pages gets your site noticed by search engines. That is why links from a highly ranked site are very important; where as the links from low quality irrelevant sites are absolutely useless. You must also link to your own backdated articles. Remember that every link is important ans provides new opportunity for unlimited traffic.
4. For The Search Bots- When it comes to your site design, make sure to use a robots.txt file. Also limit your flash usage, and provide keyword-rich captions to any images you use.
5. Social Media Is The Key- Search marketing is increasingly shifting to social marketing. That is why you need to get your site on social networks. Also search engines trust the referrals and mentions in social networks, as real people share your link or talk about your brand. That is why you stand a chance to rank higher. Facebook,Twitter and other networks provide countless opportunities for new links to your website.
To conclude, you must have unique, informative and sticky content that will get linked to naturally and will boost your overall rankings. Keeping these tried steps in mind while discovering new ways will allow you to achieve your traffic as well as conversion targets.
The writer is associated with Signature Image Consultants, a leading UK based Search Engine Marketing Company that specialises in promoting businesses online.



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